How many times do you have to introduce yourself in the online business world? With millions of online businesses out there and a few hundred to several thousands of them doing something similar to you, the competition is fierce.

Introducing yourself to a group as an entrepreneur, or to someone outside of your industry, is a delicate exercise: 

  • it has to be concise (you don’t want to lose the audience)
  • it has to be clear (again, you don’t want to lose the audience)
  • your dream clients should feel spoken to
  • if you rely on others to send you referrals, it has to be so clear that it is repeatable.

So how do you achieve all that? The typical I-help statement? Yes, it’s a good start.
But does it really convey the essence and the passion of your business? Let’s see whether an I-help statement can help (pun intended) and how to introduce yourself better.

Table of content

  • What is the problem with an “I help” statement?
  • How can I pimp my intro?
    • Remove the jargon 
    • Use their words to address the problem you solve
    • Describe: how they feel before and how they feel after. Be specific.
    • Start with a question
  • Your turn

What is the problem with an “I help” statement?

The typical format of the I-help statement looks like this:
 “I help [ideal clients] achieve [outcome], so that [benefit].” or “…through [process]”. 

The intention is for people to briefly introduce themselves without describing the whole customer journey and the history of their niche or industry – we all know those people who monopolize the discussion with their introduction (I was definitely one of them #insecurities). 

So for that purpose, this one-liner helps. Plus, it is great for social media, where there is only enough space for so many characters.
The “I help” statement is not universally wrong then, but it doesn’t always deliver. 

Ever felt anything while listening to or reading an “I help” statement? Yeah. I thought so.

If you read that article, chances are you are a heart-centered business. Meaning: you care about helping and bringing a positive change to the world. If so, I suspect you are also very passionate about the people you help, the problems you solve, and why you do it.

You need to know that a traditional “I help” statement will dilute your fervor. It will summarize what you do and deliver it in a very concise way. But it will also make it bland. 

The problem is: when we write our I-help statement, we tend to use power words, also known as buzz words. We have to, in order to fit the format, right? But we also end up using words like “transformation, alignment, fulfilled, empower,” which are good, but only if they make the rest of the sentence more powerful. Not as a standalone. They are powerful words that convey a lot of emotions, but they stay vague when explaining your business.

So what can you do instead? How can you introduce yourself in a unique and memorable way?

How can I pimp my intro?

The best intros make you feel something: understood, validated, and talked to. They might also intrigue, engage and get your attention in seconds. But you probably don’t know this one secret: they should aim at getting micro-yes all along. Let’s see how to achieve that.

1- Remove the jargon 

Every industry and niche has its jargon. It’s useful because it says what it has to say in fewer words. But very often, people outside of those niches aren’t familiar with that specific vocabulary. Or maybe they are, but not enough to provoke a reaction.

Let’s take an example. 

As a spiritual copywriter, this is how I could introduce myself: 

“I help start-ups and heart-centered businesses with expertly crafted copy that converts.” 

First, I despise the word convert. Second, as much as I like the expression heart-centered business, I don’t know if people identify with it. I never know if I would feel spoken to if I read that expression.

Here is another example of an introduction for me as a spiritual copywriter: 

“I like working with businesses who care about bringing a positive change to the world. I write their websites in a way that creates a deep connection with their ideal clients. This helps their soul clients say YES to working with them when they land on their website. And it makes the usual sales call become a formality. No more hours of convincing on Zoom.”

They are not the same length at all, I agree. 

But which makes you feel: “Oh, she is talking about me”? Which makes you think, “I know what she is talking about. I get it. I might keep in touch with her, just in case”?

This brings me to my second point.

2- Use their words to address the problem you solve

The reason why jargon has its limitations in effective copywriting is that these are not your clients’ words. My clients don’t wake up at night thinking: “My website doesn’t convert.” But they might be thinking: “What the heck?! Where are my clients? What can I do to attract them? Where do I find them? How can I get them to say yes quickly without trying to convince them of my expertise? I do need to pay my bills quickly!”

So ask yourself this: what are your clients worried about in their words? What problems do they have and need help with?

Even if the extent of your service or coaching goes beyond what they came for, you need to talk to what they think their problems are first. 
The effect of coaching (and some services) will almost always be more confidence, feeling more aligned, confident, fulfilled, etc. 
But you will get more micro yes to your introduction if you use their language to talk about the problems they need help with. 

And chances are: even if you help a lot, you will probably not solve their whole life either 😉

3- Describe: how they feel before and how they feel after. Be specific.

See what I did in my introduction? 

“This helps their soul clients say YES to working with them when they land on their website.”
“No more hours of convincing on Zoom.”

It’s descriptive, concrete, and specific. 

It helps the reader picture it and say: “Yeah, I can see that happening.” We are talking about a YES when they come to their websites, not a vague YES 3 years later when you nurtured them enough. 

And for the “No more hours of convincing on Zoom”: it is just enough to call upon someone’s uncomfortable icky feeling when they get on a sales call and have to strut like a peacock to get a yes. 

Let’s check another I-help statement:

“I help neurodivergent kids and teens become socially competent, confident, and connected so they can make and maintain friendships.”

Pretty good already, right?

If I want to talk to the parents’ pains (I’m quite sure these are the contractors, not the neurodivergent children or teens) 😉 I could say:

I help neurodivergent kids make long-lasting friendships by teaching them social skills & confidence. You won’t recognize your child anymore, and the others will finally get to see how amazing/beautiful/funny they are!

Or: you won’t have to worry about your child’s ability to make and keep friends anymore.

Obviously, I would need to dive into the soul client compass to know precisely what fear, worry, or benefit needs to be addressed. But do you see what I mean? Do you also find it easy to picture yourself, even if you are not the target client?

Your turn now: how can you describe how they feel before or after working with you? How could you integrate that into your introduction?

4- Start with a question

If you have done the exercises above, your introduction is already good at this point. So this one last exercise isn’t mandatory. But remember, we are looking for micro-yeses all along. Here is a small tip regarding marketing for spiritual businesses: the best way to engage the audience is to ask a semi-rhetorical question and break down the big concepts into simple explanations. 

The reason why it is especially important for a spiritual business is this: even if you are not in the business of trying to convince or convert anyone, even if you prefer them to find you only if they already know that they need you – and that’s very noble of you, it will play in your favor to intrigue them. 

If they understand the overall concept, which could be as simple as: “I use astrology to ensure your business success,” your introduction has already done a big job.

Let’s take this introduction as an example:

Hello, I’m Sheila; I live in Colorado. I use remote energy healing to help you let go of all the old emotional baggage that may be contributing to physical or emotional illness. You might typically stop getting those headaches that plague you, or you could stop feeling so down in the dumps with your depression.

Pretty good. She explains what she does, uses the word “you” a few times (so it’s not all about her), and gives specific examples.

But now, imagine. You are in a live coaching session, and everyone introduces themselves. You all have to go through 25-30 introductions. After a while, you want to listen to the people, but you don’t anymore. Your attention is somewhere else.
Now, if someone introduces themselves like the above, all I hear is long sentences with complicated words that I understand separately but not together, but my brain is too absent to try to work it out.

Mature Woman with red glasses smiling at the camera and making a heart with her hands around the camera

Now let’s look at this introduction:

Hello, I’m Sheila, and I have a question: You know the trauma or grudges you hold in your body? That old emotional baggage that makes the illness even worse? Has anyone already experienced that? (pause) Well, you don’t have to suffer passively from this anymore. You don’t have to drag your emotional baggage to your grave. Because I am a specialist in letting go of that old emotional baggage, whatever it is, and however long it has been with you. I use energy healing to help you let go of it.

Let’s see how it affects someone’s attention – this will describe someone’s thoughts.

Hello, I’m Sheila, and I have a question: You know the trauma/grudges you hold in your body? 

Hm… are my grudges kept in my body?! Interesting, I never thought about that before

That old emotional baggage that makes the illness even worse? 

What…? Is that true? It makes illnesses worse?! I have a huge backache, and I feel it, especially when I am angry.

Has anyone already experienced that? (pause) 

I guess I have…

Well, you don’t have to suffer passively from this anymore. 

Interesting, I’m listening.

You don’t have to drag your emotional baggage to your grave. Because I am a specialist in letting go of that old emotional baggage, whatever it is, and however long it has been with you. I use energy healing to help you let go of it.

Energy healing?? Should I be trying that? I’m going to look her up.

Do you see how it may engage someone unfamiliar with your field?

Of course, not everyone will react like this. You might not get any engagement, and people might stay uninterested. But this is also what marketing is about, right? Trying. And for the small percentage of people who will be intrigued, it is worth it.

Your turn now

I’m inviting you to apply those tips to your introduction! Try it, play around, make it sound like you, and make it enticing! And if you would like to have my eyes on it, feel free to send it to me by email at hello@baomcyang.com with the subject line: “Soulful introduction.”