About Bao MC Yang

hire a Website Strategist to Create a digital experience Based on Trust, connection, and authenticity

Inspire trust and confidence from the get-go with your new website. And let your target clients find you and contact you.

At the core of my work is a simple belief: 

Your most vibrant and fulfilled life begins with recognizing that the answers lie within you.

You are naturally creative and resourceful, and you possess everything you need to thrive and live a life that reflects your true essence.

My mission is to help you embrace your uniqueness and trust your inner wisdom. Indeed, I aim to help coaches, consultants, service providers, and other purpose-driven businesses achieve self-actualization on their own terms in everything I do.


in a nUtshell




Website Strategist, Copywriter and Designer

Cultural Heritage

French & Hmong, embracing the Bavarian Culture

Living in

the German Mountains


Hiking, family time, writing and watching Bridgerton multiple times

My Life Motto:

Everything is brighter on the Other side of fear.

every day, take your cOurage with both hands,
honor your journey, and own Your uniqueness
with Every fiber Of your being.

Partnering with small and purpOse-driven bUsinesses

I partner with those who dream of a fulfilling life: serving, helping, and making the world a better place by using their unique talents and making a good living out of them.

That’s why I will build a robust business foundation through all-in-one website solutions when you hire me. These include professional web design, strategic and empathetic copywriting, and essential SEO integration. My services provide the proper support for your business and digital marketing, helping you get booked and giving you back your time and energy to focus on your zone of genius – your client work.

Curious about how I can help? 

The heart of my work

building trUst from your website

Trust is the cornerstone of every relationship and transaction. It’s not just a conscious decision but operates on many subconscious levels, influencing every stage of the buying process. Without trust, there can be no meaningful interaction.

Yet, establishing trust with strangers is complex, especially in a landscape rife with scams and uncertainties. Differentiating between genuine intentions and others can be daunting for potential clients visiting your website. They seek not only someone who can help and is qualified to help but also someone they can genuinely trust.

This is where my work comes into play:

I focus on cultivating trust right from your website– assuming you are a trustworthy entrepreneur 😛 .

I achieve this by:

  • Demonstrating your expertise and reliability in a way that is approachable and genuine.
  • Showing that you care about your clients’ needs and development
  • Clearly articulating your values and illustrating how they guide your business practices.

For me, this isn’t about empty promises or manipulative tactics. It’s about using the power of words to authentically convey who you are and what you stand for without resorting to forceful or arrogant approaches.

giving pOtential clients a tAste of what it’s like to work with You

This isn’t just a hobby—it’s your business, and a girl’s gotta eat. Businesses invest in visual branding and strategic web design because it gives potential clients a glimpse of the experience they can expect.

A well-designed, seamless, and intuitive website indicates a commitment to quality and structure, suggesting that the client will feel valued and supported throughout their journey.

Investing in copy that focuses on the reader rather than yourself makes visitors feel seen and understood. It also signals that you go the extra mile because you care about your clients.

These small details collectively create an experience that subconsciously communicates to visitors the type of professional they’re dealing with, helping them decide if they want to work with you.

Crafting a website that genuinely resonates with your audience requires meticulous attention to detail. It’s about creating an experience that is visually appealing, user-friendly, and optimized for search engines.

This is my passion.

I create websites that do more than just look good—they build trust, inspire confidence, and drive more sales calls.

By addressing every aspect, I ensure your clients feel understood and comfortable contacting you. They will trust you before making contact, making that first call a mere confirmation of their right choice.

Ready to find the right solution for your needs?

But why, really? What do I stand for?

Long-term Vision

Value-based foundations with a long-term focus are essential in my work. I like building strong foundations designed for longevity and stability in everything I do. This is why I will always inject strategy, effectiveness, and sustainability into my work. 

When you have a solid base, you are steady and grounded at your core. This allows you to experiment and build up on that base without burning out or doubting yourself, which in turn creates more safety, security, and sustainability in the long term.

Shine from Within

I believe everyone is beautifully unique. Embracing that uniqueness and inner wisdom makes work natural, fun, and effortless. This is when we shine from within, experience flow, and live our best lives. It’s what I wish for all. My work will always support the pursuit of a fulfilled and authentic life. 

I genuinely care about you and your success. I will champion your goals, celebrate your achievements, and serve you wholeheartedly. Because I am deeply committed to supporting your journey towards realizing your deepest aspirations.

Connection & Community

For me, connection and community are everything. We live in an interdependent world, and the human race has thrived because we have learned to rely on each other’s strengths.

Whether through collaborative projects, meaningful partnerships, or simple acts of kindness, I strive to cultivate a sense of community and belonging through my business.

This is why trust is at the center of everything I do, including in sales and marketing processes.

While we’re at it, what is a web strategist anyway? 

Be ready for the jargon….

A web strategist isn’t just a fancy title. A web strategist is a professional who plays a crucial role in digital marketing, especially for small businesses aiming to enhance their online presence, whether you’re a coach, consultant, service provider, or local business.

A web strategist ensures that every website initiative aligns with your business objectives. Acting as a safeguard for your web strategy, they manage and leverage various marketing channels and tactics to generate leads, drive conversions, and maximize visibility in their cross-functional role.

User Experience

Web strategists define and apply an overall strategy, focusing on user experience design and analytics to ensure a seamless and user-friendly experience.

Collaboration and Planning

In larger organizations, they collaborate and communicate with the marketing team, including designers, content creators, and copywriters, to create a detailed marketing and conversion roadmap that supports business growth.

Data-Driven Optimization

By leveraging data-driven insights, web strategists articulate the user journey and optimize navigation to effectively engage your target audience and bring you more clients.

(told you about the jargon)

So, what does it mean for you as a small business?

Why do You want Your copywriter & web Designer to be a web Strategist as well?

Hiring a website copywriter and designer who’s also a web strategist can be a game-changer—possibly your best investment. 

While each role in creating a website is confined to their own function and goal, a web strategist offers a big-picture view and strategic insight into the project.

As the guardian of the goals and strategy your website needs to fulfill, a web strategist ensures your site is more than just another pretty face. Instead, it becomes a powerful tool for attracting clients and communicating your message.

In the end, your website shouldn’t just exist for the sake of it. It should actively help you gain loyal clients, especially those who fit your ideal target audience. It needs to align with your business goals and serve as a tool for growth.

See how I can support your business goals.

Ready to elevAte your Online presence and attrAct yOur ideal cliEnts?

Don’t settle for an average website. Let’s create something extraordinary together!